Guides on WhatsApp Business API, AI voice calls, SMS and omnichannel messaging for Indian businesses.
Most DLT content template rejections trace to three provisions in Schedule-I: the three-variable ceiling, the thirty per cent fixed-content condition, and one template per header. From 17 December 2026 a wrong-category approval costs far more than a rejection.
Short answer: In 2026, most published bulk SMS rates in India fall between roughly ₹0.10 and ₹0.22 per SMS before
DLT registration has four layers — entity, header, template and consent — and from 17 November 2026 a fifth for voice: declaring your A2P calling line identities. The process, verified against TRAI’s regulations on 1 October 2026.
