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Guides on WhatsApp Business API, AI voice calls, SMS and omnichannel messaging for Indian businesses.

Title card reading DPDP Act and Marketing Consent: A Checklist, with the subtitle what is in force today and what arrives in 2027, on a dark indigo background with a violet-to-cyan accent bar and the XReach51 wordmark.
Compliance

DPDP Act and Marketing Consent: A Checklist

India’s DPDP consent rules are not in force yet: the consent standard, the notice duty and every penalty commence around 13 May 2027. What binds your marketing today is TCCCPR — and section 6(10) already puts the burden of proof on you.

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