Guides on WhatsApp Business API, AI voice calls, SMS and omnichannel messaging for Indian businesses.
India’s DPDP consent rules are not in force yet: the consent standard, the notice duty and every penalty commence around 13 May 2027. What binds your marketing today is TCCCPR — and section 6(10) already puts the burden of proof on you.
Most DLT content template rejections trace to three provisions in Schedule-I: the three-variable ceiling, the thirty per cent fixed-content condition, and one template per header. From 17 December 2026 a wrong-category approval costs far more than a rejection.
TRAI’s message categories set a price, not just a label: up to ₹0.05 per promotional and service SMS, none named for transactional, and a new per-minute charge on A2P calls from 17 November 2026.
140 series is for promotional calls, 1600 for BFSI and government service calls. What TRAI’s 2026 clarification means for your voice campaigns, DND and caller trust.
