Guides on WhatsApp Business API, AI voice calls, SMS and omnichannel messaging for Indian businesses.
A WhatsApp broadcast ceiling counts unique recipients in a moving 24-hour period, is shared across every number in your business portfolio, and starts at 250. Figures verified 15 October 2026.
Meta stops delivering messages from non-INR WhatsApp Business Accounts on 1 January 2027. What the 31 December 2026 deadline covers, who counts as an eligible customer, and why Meta’s INR rate card is cheaper than its USD one. Figures read 10 October 2026.
A WhatsApp template’s category is a price, not a label. On the only India rate card that verified, marketing costs 7.52 times utility. What Meta requires of a utility template, the three ways a category changes after approval, and what a re-categorisation costs on 40,000 messages a month.
A BSP markup is the gap between the per-message rate Meta charges your provider and the rate your provider charges you. Meta’s India rates and most providers’ rates are both public — here is how to do the subtraction, with every figure verified on 9 October 2026.
