Short answer: Interakt is built around D2C storefronts — its own about page calls it the number one WhatsApp sales channel app on the Shopify app store. If you run surveys, voice campaigns or B2B support instead, you pay a monthly platform fee plus a per-message rate that Interakt itself varies by plan. Check both numbers before you commit.
What Interakt publishes, as of today
Interakt’s pricing page carries two things worth separating: a subscription, and a per-message charge for template messages to Indian numbers. Both are published, and both change with the plan.
| Plan | Monthly | Quarterly | Channels | Agents |
|---|---|---|---|---|
| Starter | ₹999 /mo | ₹3,499 /qtr | see note below | Unlimited (Owner roles) |
| Growth | ₹2,799 /mo | ₹7,699 /qtr | WhatsApp and Instagram | Unlimited (all roles) |
| Advanced | ₹3,799 /mo | ₹10,499 /qtr | WhatsApp and Instagram | Unlimited (all roles) |
| Enterprise | On request | On request | WhatsApp and Instagram | Unlimited (all roles) |
All figures exclude taxes; read from interakt.shop/pricing on 2 October 2026.
Two details on that table repay a second look. First, the quarterly price is not three monthly payments. On Growth, three months at ₹2,799 is ₹8,397 against a quarterly ₹7,699 — a saving of ₹698, or 8.31%, matching the “Save 8% on Quarterly” line on the page. On Advanced it is ₹898, or 7.88%. On Starter the arithmetic runs the other way: three months at ₹999 is ₹2,997 against a quarterly ₹3,499, or ₹502 more.
Second, Starter’s channel entitlement reads differently on the two billing toggles. Monthly: “Includes Instagram Only”. Quarterly: “Pick any one channel — WhatsApp, Instagram”. We show both, with the date we read them, rather than guess which is current. If Starter is your tier, get this confirmed in writing before you pay.
The per-message rate moves with your plan
This is the part that gets skipped. Interakt publishes a per-message rate card for Indian destination numbers, and the rate differs by tier.
| Plan | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Starter | ₹0.970 | ₹0.160 | ₹0.129 | ₹0.129 |
| Growth | ₹0.958 | ₹0.150 | ₹0.128 | ₹0.128 |
| Advanced | ₹0.949 | ₹0.140 | ₹0.127 | ₹0.127 |
| Enterprise | “No Markup Charges” | “No Markup Charges” | “No Markup Charges” | “No Markup Charges” |
Read on interakt.shop/pricing, 2 October 2026. The page footnotes service messages as “Charges applicable after the 1000 free service messages are exhausted”.
Proportionally the widest gap is utility: Starter’s ₹0.160 is 14.29% above Advanced’s ₹0.140. Marketing moves far less, ₹0.970 against ₹0.949, a 2.21% difference; authentication and service move 1.57%. Utility is the category that order updates, appointment reminders and delivery notifications fall into, so a utility-heavy sender is penalised hardest for sitting on a lower tier.
The Enterprise column is Interakt’s own wording: its feature list includes “No Templates Markups” and “No Markup Charges” alongside unlimited messages and a dedicated account manager. We quote that, we do not interpret it.
Where the money actually goes
The subscription is the number everyone compares, and the number that stops mattering almost immediately.
On Growth, at 2,000 marketing messages a month the ₹2,799 fee is 59% of a ₹4,715 bill. At 20,000 it is 13% of ₹21,959; at 100,000, 3% of ₹98,599. All-in cost per message falls from ₹2.36 to ₹1.10 to ₹0.99. From roughly 20,000 messages onward you are not buying software, you are buying delivery at whatever rate your plan sets — so that is the number to negotiate.
A worked example: 33,000 messages, no storefront
Take a B2B services team with no Shopify store: 8,000 marketing templates a month, 25,000 utility, and 2,500 service messages, of which 1,000 are free under Interakt’s footnote, leaving 1,500 chargeable.
On Growth: 8,000 × ₹0.958 = ₹7,664. 25,000 × ₹0.150 = ₹3,750. 1,500 × ₹0.128 = ₹192. Messages total ₹11,606, plus the ₹2,799 subscription, for ₹14,405 before tax — ₹16,997.90 with 18% GST.
On Advanced: 8,000 × ₹0.949 = ₹7,592. 25,000 × ₹0.140 = ₹3,500. 1,500 × ₹0.127 = ₹190.50. Messages total ₹11,282.50, plus ₹3,799, for ₹15,081.50 before tax — ₹17,796.17 with GST.
Advanced is the more expensive plan here, by ₹676.50 a month, despite its lower per-message rates: the ₹1,000 subscription gap exceeds the ₹323.50 saved on messages at this volume. Holding marketing and service volumes constant, you would need about 92,650 utility messages a month before the upgrade pays for itself.
Our WhatsApp Business API pricing guide for India sets out the layers of the bill, and the channel cost comparison does the same across SMS, WhatsApp and voice.
What a non-Shopify business is paying for
Interakt’s history page describes the product as introduced “to transform the future growth of D2C brands”, and its 2023 milestone is being the number one WhatsApp sales channel app on the Shopify app store. The feature set follows: catalogues, native payments, Return Prime and Judge.me integrations.
None of that is a criticism — it is a good fit if you sell physical products online. It fits poorly if your use case is one of these:
- Surveys and research. Quotas, language routing and completion rates, not carts. Cost per completed response is the metric — the subject of our IVR survey cost breakdown.
- Voice-first outreach. Calls rather than chats need pulse-level costing and 140/1600-series compliance. See the 140 and 1600 series explainer and bulk voice call pricing.
- B2B and services. Long sales cycles, named account owners, CRM as the system of record, no catalogue.
- Utility-heavy transactional messaging. Where, per the table above, the rate differential is widest.
In those cases you carry commerce machinery you will not open, at a per-message rate set by a tier you picked for features you do not use.
Where Interakt is genuinely stronger
We sell a competing product, so treat what follows as the part we have no incentive to write.
Unlimited agents on every paid tier. Interakt publishes “Unlimited agents (All Roles)” on Growth, Advanced and Enterprise. For a team with a large support rota that beats per-seat pricing outright, and it is the clearest structural advantage Interakt has — the opposite of the model in our Wati comparison, where extra seats are charged.
The integration catalogue is deep. Shopify and WooCommerce are native, and the published list runs to Zoho CRM, Freshworks, Salesforce, LeadSquared, HubSpot, CleverTap, MoEngage, TallyPrime, Razorpay, PayU, Stripe, Zapier and Make. If one of those is your system of record, that is real time saved.
Enterprise backing. Interakt is a Reliance Jio–Haptik product, which matters to procurement teams that need a large counterparty.
It publishes its per-message rates at all. Many providers do not, which is why this post can quote figures rather than speculate.
What to ask any alternative, including us
- What is the per-message rate for each template category, in writing, and does it change if I change plan?
- Is there a minimum monthly or overage floor, and what triggers it?
- How many seats are included, and what does the next one cost?
- Is the published rate the rate at my volume, or does it tier?
- Who owns the WhatsApp Business Account and the phone number if I leave?
Ask us the same five; our pricing page is the place to start. Better still, run the arithmetic above on your own message mix.
Frequently asked questions
Is an Interakt alternative worth looking for if I am on WooCommerce rather than Shopify?
WooCommerce is a native integration, so the commerce features are available to you. The question is whether you need them. If you do, the Shopify-shaped criticism here does not apply.
Does Interakt charge a markup on WhatsApp messages?
Interakt’s Enterprise tier is published with the features “No Templates Markups” and “No Markup Charges”, while Starter, Growth and Advanced carry specific per-message rates that differ from each other. Those are Interakt’s own figures, read on 2 October 2026. We are not asserting what the underlying rate is, because we could not verify Meta’s India rate card today — see the verification note.
Which Interakt plan is cheapest for a utility-heavy sender?
It depends on volume, and the crossover is higher than most expect. On the mix above, Growth beat Advanced by ₹676.50 a month; the upgrade only paid for itself past roughly 92,650 utility messages a month. Run it on your own numbers.
Are the first 1,000 service messages free?
Interakt’s pricing page footnotes its service rate as applying “after the 1000 free service messages are exhausted”. Separately, the WhatsApp Business platform pricing page stated on 2 October 2026 that it does “not charge for service messages, or for utility messages businesses send in response to users”. Both are quoted as published on that date; we are not reconciling them. If service volume is material to your bill, get your provider’s position in writing.
Can I keep my number if I move provider?
A WhatsApp Business Account and its number can be migrated between providers, but the process and any downtime are provider-specific. Ask both providers to describe it, and get account ownership confirmed, before you commit.
Verification note
All figures in this post were read from live sources on 2 October 2026. Re-check before relying on them.
Interakt’s plan prices and per-message rate card were read from interakt.shop/pricing on 2 October 2026, on both billing toggles. Positioning and ownership detail comes from interakt.shop/about-us and interakt.shop/integrations, read the same day.
One figure is deliberately absent. We could not verify Meta’s own India rate card today: the rate table on the WhatsApp Business platform pricing page is populated by a call to its pricing endpoint, and that endpoint returned HTTP 502 on every attempt for the India and INR selection. Rather than reuse an INR list rate from an earlier post, we left it out — so this post compares Interakt’s published rates against each other, not against Meta’s list price. We will add that comparison when the rate card is reachable.
We publish no XReach51 per-message pricing here, because parts of our own commercial structure are not settled. When they are, they go on the pricing page, not into a competitor comparison.
Sources
All read 2 October 2026.
- Interakt pricing page — plan prices, per-tier rate card, service message footnote, agent limits.
- Interakt about page — Reliance Jio–Haptik ownership, D2C positioning, Shopify app store claim.
- Interakt integrations page — native and API-powered integration list.
- WhatsApp Business platform pricing page — service and utility charging statements; India INR rate table unavailable (HTTP 502).