Blog

Guides on WhatsApp Business API, AI voice calls, SMS and omnichannel messaging for Indian businesses.

Cloud API and provider both connecting to a chat app – xreach51
WhatsApp API

Cloud API vs BSP: Do You Even Need a Provider?

Meta hosts the Cloud API itself and charges nothing for access, hosting or throughput — only per message. So what are you actually buying from a provider? A look at Meta’s own partner tiers, the published numbers, and where the platform fee stops mattering.

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Team switching to a shared multichannel inbox – xreach51
Comparisons

respond.io Alternative for Indian B2B Teams

respond.io charges in US dollars on a Monthly Active Contact model, from $79 to $789 a month by contact tier, and adds no markup to Meta’s message fees. What that means for an Indian B2B team, with every figure dated and sourced.

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